Brand Identity (client work)
Packaging/ Logo/ Identity REBRAND
Type of Business:
WHIZ FREEDOM
The Whiz® Freedom is the world’s first antibacterial and hydrophobic female urine director. The director makes female life easier when nature calls and is ideal for leisure, travel and medical use.
GOAL:
Make the Whiz® Freedom a must-have product appealing to new customers
(those who currently don’t consider carrying one) and engaging with existing ones.
Packaging design needs to consider...
what a product looks like, both individually, and when placed alongside several other items on a shelf. In a supermarket, brands and their packaging have to work hard to beat the competition and secure sales. The dramatic impact that packaging can have, it is an area of graphic design in which creativity answers both the challenge of protecting and presenting a product.
customer profile
exploration
